TUI Reviews 

198,418
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 46,997 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, friendly, and knowledgeable, ensuring a pleasant and stress-free holiday experience from start to finish. Many people highlight the ease and efficiency of the booking process, whether in-store or online, and appreciate the excellent service provided throughout their trips. Reviewers consistently report fantastic holidays, often noting the great organization, comfortable flights, and amazing hotel experiences. However, some customers were dissatisfied with aspects of customer service, citing issues such as long phone wait times and difficulties with complaint resolution or follow-up. A few other people also felt that the online booking system could be unreliable or that specific requests, like seat or cabin selection, were problematic.

What people talk about most

Staff

Reviewers mention positive feedback about staff, with many highlighting their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, often highlighting the dedication of staff... See more

Booking process

Reviewers highlight positive aspects of the booking process, often describing it as easy, smooth, and... See more

Service

Customers had positive experiences with service, with many reviewers describing it as exceptional, efficient,... See more

Customer service

Users describe positive interactions with customer service, with some customers praising helpful and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We booked Hotel Vila Gale Nautico in Portugal through TUI. Only went for a week. The Hotel was great. Lovely and clean. Staff were great, the people on the front desk to the restaurant & cafe guys, en... See more

Rated 5 out of 5 stars

Organised from start to finish. The ship was amazing with amazing food & staff were so great. From the bottom to the top . Very friendly . Everything on the ship from entertainment up was great . Book... See more

Rated 5 out of 5 stars

Booked our holiday in Kos through TUI Worksop and the experience was great. We were looked after by Jayne who put together the holiday and matched our requirements perfectly. Nothing was too much trou... See more

Rated 5 out of 5 stars

The flights are pleasant, with comfortable seats and nice staff. The hotel was amazing, we had representatives from Tui all the time for help, the hotel staff was friendly and extremely helpful, the w... See more



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198K reviews

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4.6

All reviews

(198,418)

43,905 reviews in the last 12 months

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Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Absolutely outstanding experience…

⭐️⭐️⭐️⭐️⭐️ Absolutely outstanding experience with TUI! ✈️☀️

I honestly cannot praise TUI enough for making my very first holiday experience with them so incredibly special. From the moment we booked our holiday to the moment we returned home, everything was absolutely wonderful.

The whole experience was so smooth, stress-free and enjoyable. The organisation, service and care we received throughout our holiday were fantastic, and every little detail helped make our trip so memorable.

As this was my first holiday experience with TUI, I wasn’t quite sure what to expect, but they completely exceeded my expectations. I came home with the most amazing memories and a huge smile on my face. ❤️

A massive thank you to everyone at TUI who played a part in making our holiday so perfect. You truly made our experience one to remember.

I would have absolutely no hesitation in recommending TUI to anyone, and I will definitely be booking with TUI again.

Thank you, TUI, for giving me such a wonderful first holiday experience. You were simply amazing! ❤️☀️✈️

5 stars isn’t enough — 10/10 from me! ⭐️⭐️⭐️⭐️⭐️

August 1, 2026
Rated 3 out of 5 stars

Bags packed but no rewards

Went onto TUI Smiles the new rewards programme to play Pack Your Bags game. Apparently a suitcase graphic opens and you click on an item to win a reward related to your upcoming booking. I tried this today and as is often the case with TUI website and app the familiar Something Went Wrong message appeared. So no reward for me. Tried to get an answer on the chat on the app but got nowhere.

August 8, 2026
Unprompted review
Rated 5 out of 5 stars

Great holiday without any drama

Great holiday without any drama. From original flights and seats no changes from booking to holiday. Didn’t need a rep but everything was at hand if needed by the App.
Only little thing I would say and this may have been a one off. When we arrived at Kefalonia, everything went as usual until we got outside. Instead of a group of reps taking your name and hotel etc, we were in a long queue to see 1 rep for directions. This queue also blocked the doors preventing people getting out of airport. I know that the bus number should show on app but apart from still on airplane mode I do not have roaming charges.

August 8, 2026
Rated 1 out of 5 stars

I lost money because of your employees…

I lost money because of your employees in Doncaster. They were not properly trained and did not know how to explain the situation to me. They cancelled my holiday because, apparently, the date was entered incorrectly when I made the booking. This was not my fault, and I should not have to lose money because of your employees’ mistake and lack of proper training.

August 1, 2026

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