TUI Reviews 

198,782
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 47,001 reviews, reviewers overwhelmingly had a great experience with this company. Consumers often share that the booking process is remarkably fast, smooth, and very straightforward across different branches and online platforms. Many travelers truly appreciate the friendly, professional staff members who consistently go out of their way to provide helpful advice and excellent support. Some reviewers were not happy with customer service experiences, noting occasional instances of unhelpful staff interactions or unprofessional phone manners. A few consumers also mentioned frustrating flight schedule changes and poorly managed travel disruptions that negatively impacted their overall holidays.

What people talk about most

Staff

Customers had positive experiences with staff, highlighting their helpful, friendly, and professional... See more

Holidays

Consumers find holidays to be a positive experience, highlighting how easy it is to search for and book trips... See more

Booking process

People report positive experiences with the booking process, highlighting helpful staff and straightforward... See more

Service

Reviewers mention positive feedback about service, expressing appreciation for the helpful and accommodating... See more

Customer service

Reviewers highlight positive aspects of customer service, frequently praising friendly, professional, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We have just booked again, maybe the 7th time. So Marella are doing something right. The experience is very personal and friendly. The ships are large enough to dine and drink in different venues, b... See more

Company replied

Rated 5 out of 5 stars

From beginning to end, from booking to jumping into the pool. TUI has always made our experience flawless. We love our local TUI team in our local travel agents shop, we don't book online because we f... See more

Company replied

Rated 5 out of 5 stars

Excellent service from the team in Cheltenham. Having a disabled husband they have done everything they can to find us the holiday we want with the facilities we need. They took care of booking everyt... See more

Company replied

Rated 5 out of 5 stars

After looking at holidays for a while we went on the TUI site, easy to use, liked that you can chooses certain flight times and budget, found a holiday that suited our 'tick list '. We booked on the a... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

199K reviews

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4.6

All reviews

(198,782)

44,291 reviews in the last 12 months

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Rated 5 out of 5 stars

I had a voucher to use towards my…

I had a voucher to use towards my booking. I was having issues entering the voucher online so called TUI. I spoke to somebody (can't remember her name) who helped with the above and completed my booking. Very pleased with the service that I got.

August 3, 2026
Rated 3 out of 5 stars

Booked on line

Booked on line, Tui app does not always make completion easy.

So when into Tui store, for much needed help.

The staff in the Peterborough store are fantastic and far more helpful than an AI generated so called APP...

August 10, 2026
Rated 4 out of 5 stars

The TUI booking process was very simple…but some frustrations with App.

The TUI booking process was very simple through the App, and the process of passenger details and the actual payment is straight forward. However the App could be slightly better by detailing additional costs in particular when flying with Third Party Airlines. Also when perusing flights the Carrier changes, for the same departure date.
For example it will list a flight with a Third Party carrier, with additional options to tailor departure time, change airline etc, and the +- the cost, but it doesn't state why a cost difference. Extra baggage, Business Class? Who knows?
Have a look one day, flying with xx airline, look the following day, same details, date etc, different airline. Look the following day, back to the original airline.
Easy booking and paying, just confusing info on the App at times.

August 10, 2026
Rated 5 out of 5 stars

Sam was wonderful

Sam was wonderful, gave me details on the hotel as well as restaurant recommendations as she has also visited previously. She got me the best deal and arranged the full package including insurance and gave me details for a travel card and currency.

August 10, 2026
Rated 5 out of 5 stars

Good staff in shop

Jenna I think her name was, was very good. She was very patient waiting for her call to ge taken by the main office. We was actually more knowledgeable than the person she got through to.

August 8, 2026
Rated 5 out of 5 stars

We have flown and taken full holiday packages with TUI for sometime

We have flown and taken full holiday packages with Tui for a number of years. There has never been a cause for complaint, your staff throughout are always friendly and helpful. The destinations and prices are always competitive and Tui are great at giving us great offers and sometimes extras along the way that we did not expect. The booking process is user friendly and extremely easy, we have the Tui App on our phones and we find this to be informative and easy to navigate.
We have just booked our next trip with TUI and will continue to do so. Thank you.

July 31, 2026
Rated 1 out of 5 stars

Disgusting Service

Just returned from a Tui package holiday and have been disgusted with the dismissive service we have received when reporting a serious issue with the holiday. We got a call deeply apologising for our ruined trip and therefore acknowledging that the problems had occurred but were told that we wouldn't get any compensation/refund and when we asked why, they said that company policy was that they couldn't tell us. We asked how we can escalate the matter and were told that there was no option and whoever we speak to at Tui would give us the same response. We asked for information as to who else we can report the matter to outside of Tui and were told we would be emailed information. This did not happen and the email we got to confirm the call we had totally misrepresented the nature of the complaint. I have been booking holidays with Tui for over 30 years because of their good reputation. This has now been ruined and I would be extremely unlikely to book with them again and advise others likewise.

July 28, 2026
Unprompted review
Rated 5 out of 5 stars

Thank you Ethan ;)

I would like to take the opportunity to specifically thank and commend Ethan, the manager who assisted us at Gatwick Airport today.

After a very difficult and stressful situation, Ethan was genuinely exceptional. He was extremely professional, patient, kind and respectful throughout the entire process. Rather than simply dismissing our concerns, he took the time to properly understand what had happened, made multiple calls and enquiries, and personally followed up on the situation until he was able to establish that the passenger change was possible.

Even when the situation became complicated, Ethan remained calm and continued trying to find a solution. He went above and beyond what we expected from a member of staff, and his attitude made a huge difference to us.

I would strongly recommend that Ethan’s professionalism and efforts are recognised internally. Staff members who treat passengers with this level of patience, respect and dedication deserve to be acknowledged.

Thank you, Ethan, for genuinely trying to help us when we needed it most.

Kind regards,

Saran

August 10, 2026
Unprompted review
Rated 1 out of 5 stars

Saona Island catamaran cruise with…

Saona Island catamaran cruise with private beach area and lunch.
12 hour day. Sold as premium experience. No entertainment on boat to Island. Usual snorkel at dead coral reef while rep throws food in sea to attract some fish. Then second stop stand on sand bank in sea with 10 other boats. Very sparing with the drinks unless rum and coke. Ran out of beer on boat, on the island and on the return boat. Had to wait for food which was very basic. Beach full of sea grass, toilets were disgusting. The rep seemed to primarily be interested in how many 10 dollar piña colada pineapples he could sell while on the coach and beach as he is clearly getting a kick back. He did not tell anyone where the bar was until he'd done most of the piña colada's. Saona island at least where we were, they just discard the old coconuts palm leaves etc along the back of the beach, looks horrible. Beach was quite stony. Catamaran on way back was fun. Nearly £280 for 2 people, absolute rip off, there must be much better options out there. Travel on coach must have been at least 4 hours of the trip overall. Cannot recommend at all.

August 8, 2026
Unprompted review
Rated 5 out of 5 stars

Bethany Selly Oak Branch - Fantastic Customer Service.

We went into TUI Selly Oak late Sunday afternoon to book a break for September. Was greated by Bethany with a smile and who helped us to find the holiday which best suited our needs.
Even though we were very indecisive Bethany was more than happy to accomodate us and keep looking.
Great experience from start to finish and cant wait for our holiday to begin.

August 9, 2026
Unprompted review
Rated 3 out of 5 stars

Bad start but worked out well in the end.

This is the first time I have booked a holiday with Tui. The booking process was very easy and was able to do it all through the app. Overall it was a good holiday but got off to a bad start as my daughter’s suitcase got lost. When the carousel at Alicante airport stopped, we knew there was a problem. This was made even worse by the fact that there were no Tui staff around to inform of the situation. In contrast there were lots of Jet2 staff hanging around the baggage area. It was also not made obvious where I would need to go with the issue. I did eventually find a rep who was able to help. This did cause a delay to our transfer though and the other passengers seemed rather annoyed when we did eventually get on the bus. The Tui rep at the hotel -Denise, was incredibly helpful and supportive throughout, really cannot fault her, she is a real credit to Tui. We did eventually get the suitcase two days later and Tui did provide some compensation. However it did mean that our fist and second day was mostly looking around for new clothes and toiletries for my daughter. Check in staff at the airport were great as were flight staff. I was a bit disappointed that the on board wifi did not seem to properly work though. Overall, we did still enjoy our holiday and I would consider Tui in the future, it’s just a shame that we got off to such a negative start.

July 30, 2026
Unprompted review

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