Appreciated the hot drinks and kind service. Not quite convinced the “sleep match” told us anything we couldn’t work out for ourselves but Anne was very helpful. We were not rushed into making a decis... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Great staff who helped us with every need with buying our first brand new mattress, even the offer of a brew while we sorted things outbwas very appreciated
From the moment we arrived we were greeted by the lovely Anne who understood our requirements ..she advised us to pick the headboard first then she would match the bed for us ..she was so helpful ..
As we entered the shop we was greated politely by Dawn and asked if she could help. We lay on a bed that detected what mattress would be best for us. Then the print out told us what mattress would be... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Middlebrook Retail Park, BL6 6JA, Bolton, United Kingdom
- 01205332716
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Friendly and helpful staff and an…
Friendly and helpful staff and an excellent well priced product
Great service from the salesman
Great service from the salesman. Great choice of products.prompt delivery. Mattress as hoped for.
Great customer service in store…
Great customer service in store (Middlebrook Bolton). Helpful adviser. We had an impatient 2 year old and we managed to get things sorted swiftly. Delivery options were good and communication prior to delivery was spot on. Mattress is good so far!
This experience is what most other companies should aspire towards!
This is a lovely, most friendly and helpful company that you are likely to deal with in a long time.........a bed is a long term investment and is a must "get right" event!
We needed an excellent comfy new mattress for our holiday home which we spend most of our summer's in.
The website, the guidance and the descriptions are perfect and following a look at it, you can just call them on the phone for a chat to discuss, or visit if you are on the retail site etc all with no sales pressure whatsoever...you can see the units and make a choice! then even if you did get it "wrong" as a choice for you, you can, with no obligations, change it!
Also they removed our old mattress and moved the new one to our bedroom directly on site without lifting a finger!.....We don't normally give excellent reviews....but just couldn't help in this case...because they were excellent!....delivered on time as promised, polite and followed up.....just an experience we wish other companies could duplicate....oh and by the way our bed is excellent.....and still excellent quite a few weeks after delivery!!
Really great customer service and…
Really great customer service and recommendations. Bed of ours dreams (pardon the pun) and the delivery service was exceptional as well. Cannot fault anything
Excellent advice about the choice of a mattress and headboards
Excellent advice about the choice of a new mattress, with the opportunity to try several, including a computerised mattress that indicated which mattress would be suitable in terms of firmness and comfort. Also extremely good range of headboards from which to make a choice. A very good 'deal' with free pillows and a free mattress cover. Delighted with the high-quality mattress for a double bed and with the headboards for a double bed and a single bed. A highly recommended company.
Excellent quality mattress
Excellent quality mattress, great sales assistant, didn't push for a product I didn't need or want. Delivered the following week on time.!
Dreams visit was a Dream.
As i was visiting for the first time Dreams I was made to feel comfortable and no pressure was made for me to make a purchase at all and for other retailers it's a lesson to learn.Many thanks to all the staff.
Delboy.👍
Great bed, comfortable and very sturdy
Really helpful staff at the store who gave me time to think about what I was buying The bed was delivered on time by the friendly delivery team. I put it together myself which is straightforward as the instructions are very clear.
The bed looks great and the under bed storage is very easy to access with the hydraulic lift system.
Five Star
Was superb order was done in store quickly and delivery team provided me with prompt updates and built bed in next to no time would highly recommend
We went to dreams looking for an…spare bed
We went to dreams looking for an ottoman bed for our spare room.The guy that looked after us was very helpful and we were sorted in half hour with the bed,mattress and payment.We booked a delivery date and were informed when the bed was on the way by the drivers.The service was great
We Purchased a new mattress
The staff member we met was helpful,polite & willing to answer all our questions
He was very knowledgeable regarding all the merchandise
We did not feel pressurised by the salesman
May use AI-assist with repliesRead more
Raised a request to add recycling…
After an initial issue with our order, Dreams was very prompt in their response and resolution, great customer service. The team members who delivered and built the beds were amazing too, a credit to Dreams.

Reply from Dreams - Middlebrook
Delivery
I was kept well informed of expected delivery time & they kept to schedule.The men were very efficient & organised in setting up the new bed ,without any problems & in removing the old bed ,they were pleasant & informative .
great guidance from staff on day of…
great guidance from staff on day of urchase. very friendly and was offered a drink also. delivery men very friendly and punctual only slight downside. I purchased an expensive pillow 150pounds but unfortunately it’s not suitable
Worth the expense
My dad always said to never cheap-out on a bed or shoes; if you’re not in one, you’re in the other. It’s a great bed, well made and comfy. Quick delivery too and put together in a flash.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







