Very plesent staff, left me alone but very helpful when needed. Chose a beautiful wool rug, which was delivered within 4 days. Loaf will always be my first choice of shop, since buying my Squishmeiste... See more
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We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSWritten by the company

The Engine Room, Unit 6, 69 St Mark's Road,, W10 6JG, London, United Kingdom
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Lady I spoke to was very welcoming as was the guy I spoke to a few days before- explained everything in detail.

Reply from Loaf
Ordered some bedding at the beginning of the month. Customer service team were fairly quick at responding initially when I queried the whereabouts of my delivery. It has now been over a week since the latest time it was supposed to be delivered - and my emails have stopped being responded to for the last 6 days. I called and wasn’t able to be given an update and have had 0 communication or response to any of my emails.

Reply from Loaf
Brilliant customer service, Joe was so helpful and knowledgable, and very warm and easy to talk to and ask questions. We are super excited about our sofa and the other items we purchased! Looking forward to expanding our Loaf furniture over the years

Reply from Loaf
I visited the Edinburgh store, and what a very pleasant experience!! Sam (I hope I remembered his name correctly) was super helpful, very knowledgeable and not at all pushy. He kindly offered me a bottle of water as I browsed the store.

Reply from Loaf

Reply from Loaf
Great customer service in store and delivery of item out of stock. Lovely linen quilt.

Reply from Loaf
We ordered a bed and mattress from Loaf for my father, who is 90 and unable to walk. Delivery arrived on time on Monday 10 August 2026, and the delivery team were excellent — great support setting up the bed. Unfortunately, the slats were missing, leaving the bed unusable. The team apologised and said they would inform head office and arrange a prompt delivery. The same day, I also texted the number Loaf provides for delivery issues, explaining that I would be away for two weeks from 15 August and asking for the slats to be delivered before then, as my father cannot manage a delivery on his own.
When I phoned Loaf on 13 August to check progress, they had no record of the missing slats at all. Beyond a token apology, the adviser was quick to suggest it was my fault for not phoning them directly — despite my having reported the problem twice on the day of delivery through their own channels. I found the call dismissive of the situation, and it ended with the adviser hanging up on me. As I write this, the delivery of the slats remains unresolved, and my elderly, immobile father has a bed he cannot use.
The delivery crew deserve five stars. The aftercare does not. I would not buy from Loaf again.

Reply from Loaf
Ben and Kayman were absolutely fantastic from start to finish! ⭐️⭐️⭐️⭐️⭐️
They delivered my new sofa and honestly couldn’t have been more helpful, professional and friendly. They took incredible care with the sofa, were extremely respectful of my home, and made what could have been a stressful delivery feel completely effortless.
They were polite, cheerful, efficient and went above and beyond to make sure everything was exactly where I wanted it and that I was happy before they left. You can really tell when people take pride in their work, and Ben and Kayman absolutely do.
A huge thank you to both of them — they are a real credit to the company. If every delivery was handled by people like Ben and Kayman, it would make such a difference. Absolutely brilliant service and thoroughly deserving of 5 stars! ⭐️⭐️⭐️⭐️⭐️
We are waiting on a slight damage problem to be solved currently.

Reply from Loaf
Helpful staff who added value to help make the right decision regarding sofa and fabric choices.

Reply from Loaf
From first contact by phone through ordering, paying and arranging my delivery date, the whole process was exceptional. Carl was my point of contact and he explained and guided me through the purchase. He assisted me with my request for an extended delivery date and even phoned me to ensure me that it was all in order. I would be very confident recommending Loaf.

Reply from Loaf
This review relates specifically to the Delivery Team - John & Damien from Nuneaton. They were superb - professional, careful, friendly. Senior Execs should commend the two Team Members.

Reply from Loaf
Uzma and Jonjo have provided exceptional service at Redbrick. Thank you!

Reply from Loaf
Great customer service in the stores - loved the layout. Especially the snacks! Website could do with some work though.

Reply from Loaf
I have been waiting for my order, no delivery date given.

Reply from Loaf
The incredibly long wait of almost 3 months for delivery is really disappointing

Reply from Loaf

Reply from Loaf
Tabitha was very knowledgeable and helpful and a lovely person who helped us decide what sofa bed to purchase.
Such a great experience, we were offered refreshments and took some samples with us. Can’t wait to see our jam sandwich pink slow riser sofa bed.

Reply from Loaf
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