Loaf Reviews 

19,058
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 2,909 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff for providing a truly welcoming atmosphere and a completely stress-free shopping environment when choosing items. Many consumers also appreciate the fantastic product quality, beautiful designs, and the overall ease of placing orders both in store and online. However, some people mentioned frustrating issues with delivery delays, missed dates, and poor customer service communication when trying to get updates. A few reviewers also experienced frustrating problems with incorrect items arriving or unhelpful responses from support teams when attempting to resolve these ongoing issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, as reactions to the items vary widely across... See more

Staff

People report positive experiences with staff, highlighting their welcoming, friendly, and knowledgeable... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, reflecting a wide range of differing... See more

Order

Reviewers highlight ambiguous aspects of placing an order, as experiences vary significantly between in-store... See more

Customer service

Users describe ambiguous interactions with customer service, experiencing a sharp divide between in-store... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very plesent staff, left me alone but very helpful when needed. Chose a beautiful wool rug, which was delivered within 4 days. Loaf will always be my first choice of shop, since buying my Squishmeiste... See more

Company replied

Rated 5 out of 5 stars

We’ve been looking at Loaf sofas for years and today there was a super helpful team member, Uzma, who made the process easy. We chatted earlier in the day and looked at various fabrics against differe... See more

Company replied

Rated 5 out of 5 stars

First of all - the showroom is so well set out . Colours , samples , ambience . BUT - my goodness what made our experience so good were the staff . We went in on two separate occasions and were greet... See more

Company replied

Rated 5 out of 5 stars

We have visited Loaf in Bristol a couple of times trying to g to decide on some sofas and dining room furniture. The shop is great, well laid out with plenty of choice. It’s a very low pressu... See more

Company replied


Company details

  1. Furniture Store
  2. Bedroom Furniture Store
  3. Furniture Accessories
  4. Home Goods Store
  5. Living Room Furniture Store
  6. Sofa Store

About Loaf

Written by the company

Welcome to our Laid-Back World!

We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.

NEW ARRIVALS SWATCHES SLOWROOMS

Loaf

Written by the company


Contact info


4.1

Great

TrustScore 4 out of 5

19K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 95% of negative reviews

Typically replies within 24 hours

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4.1

All reviews

(19,058)

2,706 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Lady I spoke to was very welcoming as…

Lady I spoke to was very welcoming as was the guy I spoke to a few days before- explained everything in detail.

August 13, 2026
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Reply from Loaf

Good morning, I am glad to hear you found everyone you have spoken to so far, helpful and knowledgeable.Best regards Julie

Rated 1 out of 5 stars

Missing online order - customer service stopped responding

Ordered some bedding at the beginning of the month. Customer service team were fairly quick at responding initially when I queried the whereabouts of my delivery. It has now been over a week since the latest time it was supposed to be delivered - and my emails have stopped being responded to for the last 6 days. I called and wasn’t able to be given an update and have had 0 communication or response to any of my emails.

August 8, 2026
Unprompted review
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Reply from Loaf

Hello Ciara,

I'm truly sorry to hear about your experience with your bedding order. You're absolutely right to be frustrated, and I want to apologise sincerely for the lack of communication over the past week. That's not the level of service we aim to provide.

I have sent an information request so that we can take a look at this as a priority, please provide your order details through this request.

Thank you for your patience, and I'm sorry again for the lack of commnication

Kind regards,
Fraser

Rated 5 out of 5 stars

Brilliant customer service

Brilliant customer service, Joe was so helpful and knowledgable, and very warm and easy to talk to and ask questions. We are super excited about our sofa and the other items we purchased! Looking forward to expanding our Loaf furniture over the years

August 11, 2026
Unprompted review
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Reply from Loaf

Hi,

Thank you so much for taking the time to leave such a wonderful review on Trustpilot. We're thrilled to hear that Joe was able to help you and that you're excited about your new sofa and other pieces.

Your kind words truly mean the world to our team. We'd love to help you continue building your Loaf collection whenever you're ready, so please don't hesitate to get in touch if you need anything in the future.

Thanks again for your support.

Best regards,
Fraser

Rated 5 out of 5 stars

I visited the Edinburgh store

I visited the Edinburgh store, and what a very pleasant experience!! Sam (I hope I remembered his name correctly) was super helpful, very knowledgeable and not at all pushy. He kindly offered me a bottle of water as I browsed the store.

July 30, 2026
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Reply from Loaf

Thats so good to hear, the Edinburgh team will be thrilled to hear this, thank you so much. Warm regards Julie

Rated 5 out of 5 stars

Great customer service in store and…

Great customer service in store and delivery of item out of stock. Lovely linen quilt.

August 8, 2026
Loaf logo

Reply from Loaf

Thank you for the review, we really appreciate the positive Feedback. Warm regards Julie

Rated 2 out of 5 stars

Missing slats, no record of the issue, and dismissive customer service — still unresolved ordered a bed and mattress from Loaf…

We ordered a bed and mattress from Loaf for my father, who is 90 and unable to walk. Delivery arrived on time on Monday 10 August 2026, and the delivery team were excellent — great support setting up the bed. Unfortunately, the slats were missing, leaving the bed unusable. The team apologised and said they would inform head office and arrange a prompt delivery. The same day, I also texted the number Loaf provides for delivery issues, explaining that I would be away for two weeks from 15 August and asking for the slats to be delivered before then, as my father cannot manage a delivery on his own.

When I phoned Loaf on 13 August to check progress, they had no record of the missing slats at all. Beyond a token apology, the adviser was quick to suggest it was my fault for not phoning them directly — despite my having reported the problem twice on the day of delivery through their own channels. I found the call dismissive of the situation, and it ended with the adviser hanging up on me. As I write this, the delivery of the slats remains unresolved, and my elderly, immobile father has a bed he cannot use.

The delivery crew deserve five stars. The aftercare does not. I would not buy from Loaf again.

August 13, 2026
Unprompted review
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Reply from Loaf

Hello, I am so sorry to read this, I would like the opportunity to look into this further, could you provide your order number and I'll investigate. Best regards Loaf

Rated 5 out of 5 stars

Ben and Kayman were absolutely…

Ben and Kayman were absolutely fantastic from start to finish! ⭐️⭐️⭐️⭐️⭐️

They delivered my new sofa and honestly couldn’t have been more helpful, professional and friendly. They took incredible care with the sofa, were extremely respectful of my home, and made what could have been a stressful delivery feel completely effortless.

They were polite, cheerful, efficient and went above and beyond to make sure everything was exactly where I wanted it and that I was happy before they left. You can really tell when people take pride in their work, and Ben and Kayman absolutely do.

A huge thank you to both of them — they are a real credit to the company. If every delivery was handled by people like Ben and Kayman, it would make such a difference. Absolutely brilliant service and thoroughly deserving of 5 stars! ⭐️⭐️⭐️⭐️⭐️

We are waiting on a slight damage problem to be solved currently.

August 13, 2026
Unprompted review
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Reply from Loaf

Thank you for the review. I'm so pleased to hear the team looked after you, your sofa and your home so well. I've passed this onto them now. Warm regards Julie

Rated 5 out of 5 stars

Great service

Helpful staff who added value to help make the right decision regarding sofa and fabric choices.

August 10, 2026
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Reply from Loaf

Good afternoon, thank you for the 5 review, we are so glad to hear you found the team helpful while choosing you sofa. I hope you enjoy it when it arrives. Warm regards Julie

Rated 5 out of 5 stars

From first contact by phone through…

From first contact by phone through ordering, paying and arranging my delivery date, the whole process was exceptional. Carl was my point of contact and he explained and guided me through the purchase. He assisted me with my request for an extended delivery date and even phoned me to ensure me that it was all in order. I would be very confident recommending Loaf.

August 11, 2026
Loaf logo

Reply from Loaf

Thank you for taking the time to share your wonderful feedback . We are thrilled to hear that from your first contact by phone through to your delivery date, the entire process was exceptional.

It’s great to know that Carl was able to assist you effectively and that he took the time to ensure your request for an extended delivery date was handled smoothly. We appreciate your confidence in recommending Loaf, and we will certainly pass on your kind words to Carl and the team.

If you have any further questions or need assistance in the future, please don’t hesitate to reach out. We’re here to help!

Rated 5 out of 5 stars

This review relates specifically to the delivery

This review relates specifically to the Delivery Team - John & Damien from Nuneaton. They were superb - professional, careful, friendly. Senior Execs should commend the two Team Members.

August 10, 2026
Unprompted review
Loaf logo

Reply from Loaf

Thank you for the review, I will pass your kind words on to the team here. Best regards Julie

Rated 5 out of 5 stars

Uzma and Jonjo have provided…

Uzma and Jonjo have provided exceptional service at Redbrick. Thank you!

August 8, 2026
Unprompted review
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Reply from Loaf

Hello, thank you for the 5 review. Its great to hear you received such good service at the Redbrick Shack, I'll pass this on to Uzma and Jonjo. Warm regards Julie

Rated 4 out of 5 stars

Great customer service in the stores

Great customer service in the stores - loved the layout. Especially the snacks! Website could do with some work though.

August 10, 2026
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Reply from Loaf

I'm glad you enjoyed your trip to the shacks. The website is always evolving, but we take your Feedback on board and look at ways to improve it. Kind regards Julie

Rated 1 out of 5 stars

I have been waiting for my order

I have been waiting for my order, no delivery date given.

July 25, 2026
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Reply from Loaf

. Thank you for the Feedback. I am sorry about this, I have looked into this and can see we have been chasing the team, the item has been picked, so you should hear shortly regarding arranging the delivery. Please do let us know if you need any further assistance. Warm regards Julie

Rated 3 out of 5 stars

The incredibly long wait of almost 3…

The incredibly long wait of almost 3 months for delivery is really disappointing

August 5, 2026
Loaf logo

Reply from Loaf

Good morning, thank you for your Feedback. I am sorry about the long lead time, if there is any way we can hurry things along for you then we will do. In the meantime if you need anything please drop the team a message and we'll help you. Warm regards Julie

Rated 5 out of 5 stars

Excellent service

Excellent service

August 8, 2026
Unprompted review
Loaf logo

Reply from Loaf

Thank you for the 5 review, I'm glad to here you found the service excellent. Warm regards Julie

Rated 5 out of 5 stars

Lovely people

Lovely people, great service and Tunnocks Teacakes. What's not to like.

August 9, 2026
Loaf logo

Reply from Loaf

Thank you for your review; we really appreciate the feedback and are glad you enjoyed the treats in the Shack. Warm regards, Julie

Rated 5 out of 5 stars

Tabitha and jam sandwich pink slow riser

Tabitha was very knowledgeable and helpful and a lovely person who helped us decide what sofa bed to purchase.
Such a great experience, we were offered refreshments and took some samples with us. Can’t wait to see our jam sandwich pink slow riser sofa bed.

August 9, 2026
Unprompted review
Loaf logo

Reply from Loaf

Thank you for the lovely 5 review, great choice of colour and style of sofa bed. I hope you enjot it when it arrives, warm regards Julie

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