Loaf Reviews 

19,058
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 2,909 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff for providing a truly welcoming atmosphere and a completely stress-free shopping environment when choosing items. Many consumers also appreciate the fantastic product quality, beautiful designs, and the overall ease of placing orders both in store and online. However, some people mentioned frustrating issues with delivery delays, missed dates, and poor customer service communication when trying to get updates. A few reviewers also experienced frustrating problems with incorrect items arriving or unhelpful responses from support teams when attempting to resolve these ongoing issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, as reactions to the items vary widely across... See more

Staff

People report positive experiences with staff, highlighting their welcoming, friendly, and knowledgeable... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, reflecting a wide range of differing... See more

Order

Reviewers highlight ambiguous aspects of placing an order, as experiences vary significantly between in-store... See more

Customer service

Users describe ambiguous interactions with customer service, experiencing a sharp divide between in-store... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very plesent staff, left me alone but very helpful when needed. Chose a beautiful wool rug, which was delivered within 4 days. Loaf will always be my first choice of shop, since buying my Squishmeiste... See more

Company replied

Rated 5 out of 5 stars

We’ve been looking at Loaf sofas for years and today there was a super helpful team member, Uzma, who made the process easy. We chatted earlier in the day and looked at various fabrics against differe... See more

Company replied

Rated 5 out of 5 stars

First of all - the showroom is so well set out . Colours , samples , ambience . BUT - my goodness what made our experience so good were the staff . We went in on two separate occasions and were greet... See more

Company replied

Rated 5 out of 5 stars

We have visited Loaf in Bristol a couple of times trying to g to decide on some sofas and dining room furniture. The shop is great, well laid out with plenty of choice. It’s a very low pressu... See more

Company replied


Company details

  1. Furniture Store
  2. Bedroom Furniture Store
  3. Furniture Accessories
  4. Home Goods Store
  5. Living Room Furniture Store
  6. Sofa Store

About Loaf

Written by the company

Welcome to our Laid-Back World!

We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.

NEW ARRIVALS SWATCHES SLOWROOMS

Loaf

Written by the company


Contact info


4.1

Great

TrustScore 4 out of 5

19K reviews

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Asks customers to review

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Replied to 95% of negative reviews

Typically replies within 24 hours

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4.1

All reviews

(19,058)

2,706 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Super helpful and friendly people

Super helpful and friendly people. A lovely vibe met us from the moment we entered the showroom. The fact that they loved dogs too made our shopping experience with our pooches all the more enjoyable.

September 5, 2026
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Reply from Loaf

We do love having dogs in our Shacks, we appreciate how important this is, hope you tried some of the treats too. Warm regards Julie

Rated 5 out of 5 stars

Great experience from start to finish

Great experience from start to finish! Miki was very attentive and patient with us when helping us decide on our sofa.

September 6, 2026
Unprompted review
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Reply from Loaf

Thank you for the review, we really appreciate it and I know Miki will too. Its a considerable purchase, and glad to hear you found the experience a positive one. Warm regards Julie

Rated 1 out of 5 stars

Phew! Dodged a bullet!

Genuinely shocked by poor delivery chaos, made worse by the 'string of porkies' we were told by Customer services. I'd expect this from lesser companies but not from Loaf, where high end prices demand better.
Fortunately our order was only for a coffee table and we hadn't yet completed our order for two large sofas, which, having dodged this particular bullet, we've taken elsewhere.

September 5, 2026
Unprompted review
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Reply from Loaf

Hello, I'm sorry to hear you had such a bad experience with us, its not the level of service we would want any of our customers to have. I do apologise, we will take this on board and look at ways to improve.

Rated 3 out of 5 stars

Great product, poor after sales service

Great product, no doubt. In store service great… all about the sale of course. Delivery appalling. Delivery team couldn’t out legs on as didn’t bring enough screws and power tool flat battery. So basic. Not heard from anyone at loaf about what they intend to do to rectify…. Heard this same story a few times now…

September 5, 2026
Unprompted review
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Reply from Loaf

I am very sorry to hear about this issue, I am glad you brought it to my attention. Could you provide your order number and I'll look into this further for you. Many thanks Julie

Rated 5 out of 5 stars

Loved the fact we could take our dog to…

Loved the fact we could take our dog to your shack and how wonderful the staff were with him . The water and treats for the dog and humans were appreciated!
Staff so nice, friendly and knowledgeable.
Loved every piece of furniture in the shop !

September 4, 2026
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Reply from Loaf

Thank you for the review, I'm glad to hear you found Shack experience a positive one, as a dog owner myself it is great when they can come shopping with you. Warm regards Julie

Rated 5 out of 5 stars

The staff were really helpful and…

The staff were really helpful and friendly but not pushy. Store was a great experience and ordering was very efficient. Great sofas too.

August 31, 2026
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Reply from Loaf

Thank you for the 5 review, great to hear you had such a positive experience in the Shack and that you enjoyed the sofas whilst you were there. warm regards Julie

Rated 2 out of 5 stars

Delivery failure

My rug was meant to be delivered between the 3rd and 5th Sept. I called the help desk yesterday who said it was meant to be with parcelforce, but something had gone wrong and I’d get an email explaining the situation. So far no rug and no email.

September 5, 2026
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Reply from Loaf

Thank you for contacting us, I am very sorry to hear this. If you could provide your order number I can look into this further for you and hopefully find some answers. Best regards Julie

Rated 5 out of 5 stars

Great service at St Albans

Great service at St Albans, very personalised. We ordered on the phone which was an easy transaction. Its nice to come across a company that actually answer the phone by a human rather than automated- bit like the company i work for! Oh and we love our rug, bargain as it was in the sale !

August 31, 2026
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Reply from Loaf

Thank you for the feedback. The St Albans team will be happy to hear this. Glad you love your rug, and its even better when its a bargain. Kind regards Julie

Rated 5 out of 5 stars

Online order

Online order, great item arrived really quickly

August 31, 2026
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Reply from Loaf

Thank you for the 5 review. I'm so glad to hear that you found the service quick and you are pleased with your purchase. Warm regards Loaf.

Rated 5 out of 5 stars

Brilliant service as always!...thats…

Brilliant service as always!...thats why I keep buying from you multiple times .

September 4, 2026
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Reply from Loaf

Thank you so much, this really means the world to us! We try to keep as service levels high and consistent, we are glad it seems to be working for you. Warm regards Julie

Rated 2 out of 5 stars

Very disappointing experience for a premium furniture brand

We spent a significant amount with Loaf on bedroom furniture including a bed, love chair, shelf and bench, expecting premium quality and service.

The furniture was delivered in early August, but several items had not been properly quality checked or fully finished. Parts were missing and it took several weeks for replacements to arrive. By then, Loaf had no service appointments available for more than a month, leaving us with incomplete furniture for weeks.

We eventually decided to assemble the bed ourselves rather than wait until October. We then discovered further issues, including holes that do not properly align with the slatted frame. The bench was also found to be broken once unpacked, and the shelving unit has large gaps that make it look far cheaper than expected.

Despite raising all of this with Loaf, we have still received no refund or constructive suggestion over the last few days. We have paid a significant premium for furniture and a service that have not been delivered as promised, including an item that is simply broken.

The designs and fabrics are lovely, but that does not make up for the poor quality control and extremely frustrating after sales service.

When paying a significant premium for furniture, you expect it to arrive properly finished, checked and ready to use. Our experience has been the complete opposite.

I would strongly recommend prospective customers consider the quality control and after sales service before spending significant money with Loaf.

August 11, 2026
Unprompted review
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Reply from Loaf

Thank you for taking the time to share your experience with us. We sincerely apologise for the issues you've encountered with your recent order of bedroom furniture from Loaf. It is disappointing to hear that the quality of the items did not meet your expectations, especially given the premium you paid.

We understand how frustrating it must have been to receive incomplete furniture and to face delays in service appointments. We appreciate your patience in assembling the bed yourself, and we are sorry to hear about the additional problems you discovered, including the misaligned holes and the broken bench.

We take your feedback seriously and we want to ensure that you receive the quality and service you deserve.

If you have any further questions or concerns, please do not hesitate to let us know. We are here to help.

Rated 1 out of 5 stars

Once again another order and no email…

Once again another order and no email confirmation and no it's not in my junk. Luckily this is my last ever order, I can't take the patronising customer service people not believing me that I've not received the email or asking me to check in my junk again, nor being able (or even trying) to solve the issue.

September 3, 2026
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Reply from Loaf

I'm sorry to hear this. Its very frustrating and I am sorry, we should be able to help you more than this. I do appreciate you brining this to my attention, and we will look at ways to improve the customer journey. Kind regards Julie

Rated 5 out of 5 stars

Great!

understanding and great customer experience.

August 28, 2026
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Reply from Loaf

Thank you for the review, we really appreciate it! Warm regards Julie

Rated 4 out of 5 stars

Buying and instore was fine

Buying and instore was fine, but promise of having goods in 12 days or less in misleading since delivery cannot occur for much longer.....

September 2, 2026
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Reply from Loaf

Thank you for the review. I am sorry to hear that the delivery of you goods was going to take longer than expected. I hope you enjoy them when they finally arrive. Warm regards Julie

Rated 5 out of 5 stars

Such helpful and kind staff in…

Such helpful and kind staff in Edinburgh!

August 30, 2026
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Reply from Loaf

Thats so good to hear, the Edinburgh shack will be delighted to learn this. Warm regards Julie

Rated 5 out of 5 stars

Good Service and price just right

Lesley was very helpful and product was just what I was looking for.

September 1, 2026
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Reply from Loaf

Thank you for the 5* review. Leslie will be so happy to learn this, I'm glad she looked after you so well. Warm regards Julie

Rated 5 out of 5 stars

Cribbs Causeway team

The team at your Cribbs Causeway Shack were amazing and gave us the confidence to make the order, without them we would have likely gone elsewhere

September 2, 2026
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Reply from Loaf

Thank you for the Feedback, the Bristol shack will be happy to hear this. I hope you enjoy your new purchase when it arrives. Best regards Julie

Rated 5 out of 5 stars

Staff very helpful

Staff very helpful

August 29, 2026
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Reply from Loaf

Thank you for your kind review on Trustpilot. We truly appreciate your feedback and are delighted to hear that you found our staff very helpful.

If you have any further questions or need assistance with anything else, please do not hesitate to reach out. We're here to help.

Best regards,

The Loaf Team

Rated 5 out of 5 stars

Very plesent staff

Very plesent staff, left me alone but very helpful when needed. Chose a beautiful wool rug, which was delivered within 4 days. Loaf will always be my first choice of shop, since buying my Squishmeister Sofa, quality is superb, looks beautiful.

August 21, 2026
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Reply from Loaf

Thank you for leaving us such a great review, we really do appreciate it. If there is anyhting else we can help you with just let us know. Warm regards Julie

Rated 5 out of 5 stars

I had an extremely pleasant visit to…

I had an extremely pleasant visit to Loaf in Battersea and discovered the cushions I wanted were reduced. I ordered one and it arrived promptly today. I am very pleased with it. The atmosphere in the shop was calm and pleasant with very good entertainment for the children.

August 31, 2026
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Reply from Loaf

Good morning, thank you so much for the review, we really appreciate it. Great praise for the Battersea team. Warm regards, Julie

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