Very plesent staff, left me alone but very helpful when needed. Chose a beautiful wool rug, which was delivered within 4 days. Loaf will always be my first choice of shop, since buying my Squishmeiste... See more
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We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSWritten by the company

The Engine Room, Unit 6, 69 St Mark's Road,, W10 6JG, London, United Kingdom
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I have had a perfect purchase with Loaf. Was nervous as quite a few poor reviews, but that appeard mainly about delivery schedules. The quality of my Dawdler Sofa and foot stall in clever velvet Sopping Seagrass is gorgeous. Bought in January this year and still very happy. Like the firm yet cosy seat cushion. I bought in the new year sales and delivery was on time no issues. Delighted. Would buy from again. I went in store to check out colour on a big piece of furniture. Miki in the Wilmslow branch was extreamly helpful and not at all pushy, let me mull ask lots of questions. She knew the stock and what the comparisons in Loaf where. I went home to think on it all before ordering online.

Reply from Loaf
Great service and really quick delivery. Love my rug and lamp!

Reply from Loaf
Tia was very helpful showing sofas (including sofa beds), fabric samples and suggesting best color combinations. Thanks to her our experience at the store was very pleasant!

Reply from Loaf
Rosa helped me to order my dog bed in the Cribbs Causeway store. She was very smiley and helpful! It was promptly delivered to my home - easy peasy!

Reply from Loaf
Really good engaging visit especially with Jo ( manager)) who couldn’t have been more helpful resulting in us buying cushions and a mirror. , A real credit too the company.

Reply from Loaf
Sofa and chair turned up water damaged and a rip in the back of the sofa. Waited for a call back, chased twice. Offered a replacement. Had to wait 12 weeks now have to wait another. Terrible service - terrible company.

Reply from Loaf
Huge Thankyou to JonJo for helping us choose our new lounge sofas - great service and advice!

Reply from Loaf
ONLINE: I would strongly recommend to avoid if you actually want to receive the product you are purchasing. Items get repeatedly delayed (£95 delivery fee), then only partially shipped. The custom service phone number listed on their website and on emails doesn't work, you are forced to speak to a bot on their website that will simply update you on the status of what has happened

Reply from Loaf
easy to review and customise - easy to order! have previously bought an armchair from Loaf - it is beautiful and super comfy so well worth the money

Reply from Loaf
Great product, but poor customer experience.
Ordered chairs (so quite a big item) with a 2 month lead time and a 2 weeks delivery window.
Absolutely no communication from loaf whatsoever from order up to royal mail saying “hey delivering today”
At such a price point I would expect a better customer support and a discussion on delivery date. Or at least an email from Loaf. Not Royal Mail.

Reply from Loaf
Went into a store to buy a lamp. They let me pay for the lamp before actually checking that it was in stock - had to wait for quite a while and then they advised us to go as they were gonna be on the phone to customer services for a while. Later got a call to say the lamp wasn’t in stock so they were refunding me. Waste of time!

Reply from Loaf
Avoid at all costs. Took a £2k payment from me and confirmed a delivery date for an item they didn’t even have in stock. Received an email on Friday afternoon patronisingly telling me that their stock sells fast (yeah…I paid for one…) and wondering how disappointed I must feel. I had moved some paid work around to be available for the delivery, so that’s lost me money as well. Since asking for a full refund I haven’t heard from anyone for 4 days. Terrible customer service - please do not take payment for products you don’t have. Please give me my money back! Never again.

Reply from Loaf
Very friendly staff, not over bearing and a lovely atmosphere in store overall. Sofas were noticeably comfier than competitors all within walking distance.

Reply from Loaf
A great shopping experience. Staff were fantastic. Super helpful from start to finish. Great advice.

Reply from Loaf
Michaela who served us was incredibly helpful.

Reply from Loaf
Great service and excellent experience in the showroom . All members of the loaf team were so friendly and helpful especially Sharon who helped us

Reply from Loaf
I purchased two sofa’s on Friday and the lady that served us was very good [ 1st Class ] and a credit to your Company,
Regards Alan Faulds.

Reply from Loaf
Appalling. Delivered to wrong place despite verbal and written confirmation of delivery address.

Reply from Loaf
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